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Book advertisement |  | |||
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As an independent Colonic Hydrotherapist, Philomena Papirnik needed a self-promotion piece that would help increase her client base. This beautiful 3-fold brochure, designed by Timothy Harrington, educates potential clients about the benefits of HCT, while positioning Philomena as a top-level practitioner who inspires comfort and trust. |  | |||
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Father's Day Advertisement |  | |||
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The goal of this invitation-style mailer was to introduce First Card Members to an exclusive list of high-end brands and service partners, making them feel special and encouraging them to redeem their points. |  | |||
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American Express requested a suite of program concepts that would help solidify their relationship with ShopRite and prove their capabilities of bringing value to the retail chain. The result: a partnership campaign that offers true customer benefits and increases American Express Cardmembers' spend at store locations. |  | |||
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UBS Broker Sweepstakes ad campaign |  | |||
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This brochure promotes Malcolm Gladwell, the author of two #1 New York Times bestsellers, as one of the most influential writers of the decade. |  | |||
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V-Day is a non-profit organization of artists and volunteers working to end violence against women and girls. V-Day's plan to launch a festival of performance and spoken word that would put women, their empowerment, and their safety center stage required a campaign with a hip, edgy, focused message. This creative proposal promotes the inaugural 2006 event, UNTIL THE VIOLENCE STOPS: NYC, informs people about the issues, and moves people to take action. |
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McDonald's Monopoly direct-mail postcard |  | |||
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The Regional Business Development team of Portland, Oregon, in partnership with American Express, wanted to raise awareness and generate excitement for a three-week Healthy Living Campaign. This concept and preliminary copy for a direct-mail brochure is meant to highlight major events, a Cardmember spend promotion, and drive interested Portlanders to an informational Web site. |
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This promotional brochure for the first annual Forbes MEET Convention was created to draw interest from Entertainment and Technology executive ranks. The event collateral focused on big-name guest speakers, while managing to turn heads with eye-catching graphics. |  |
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Lowe's Kitchen Makeover direct-mail postcard |  | |||
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The purpose of this multi-page brochure was two-fold: to provide self-employed Benefits brokers with an in-depth look at the current trends in the healthcare industry and to highlight how American Express HealthPay Plus® could benefit their business directly. |  | |||
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The assignment here was to create a number of headline concepts for a direct-mail campaign that would entice small-business owners to upgrade to a Xerox Color Laser Printer. |  | |||
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Broadway: The American Musical |  | |||
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In case you haven't heard, porn stars are the new pop stars. This advertisement—published in The New Yorker—needed to validate the artistic merits of XXX: 30 Porn Star Portraits, without apologizing for its provocative content. My solution: Use humor. |  | |||
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As a smaller, neighborhood-based real estate firm, Debra Kameros Company faced growing competition from larger corporate brokerage companies. Consequently, their new materials—which are being designed by Lili Schwartz and will include a new tag line, presentation folder, sell sheets, and more—needed to reflect that they could not only step up to the plate, but offer something more in the way of superior client service. Here's a preview. |
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For Blues fans, Peter Guralnick's masterful biography of Sam Cooke was an easy sell. This brochure sought to reach a larger audience by educating booksellers about the incredible impact Cooke made on the music scene of the 1950s and early '60s. |  | |||
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Book advertisement |  | |||
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all content copyright 2008 michele karas | site by bryan cronk